The power of the
independent distributor advantage.

The Center for Independent Distributor Leadership (CIDL) is AD’s holistic education initiative to prepare the next generation of independent distributor leaders with the competencies and experiences to build long-term, sustainable success for their companies.

By leveraging the CIDL, AD member companies gain the resources needed to develop and retain top talent through comprehensive leadership programs to fuel business and professional growth.

CIDL Certification & Development Pathways

The CIDL features three certification pathways for your operations, executive
and sales leaders:

Distributor Operations Leader Logo

The Distributor Operations Leader program is designed to help operations leaders learn and implement best practices that optimize profitability and performance of independent distributors. The certification program covers the entirety of distributor operations and provides leaders with the road map, tools, and network to drive sustainability and growth among their companies.

Leadership Experience Logo

Leadership Experience is a certification program designed for those committed to being in executive leadership positions within their organizations. The certification track develops leaders who will build upon the success of independent distributors and ensure the sustainability of the independent business model.

Distributor Sales Leader Logo

The Distributor Sales Leader program provides sales professionals with a long-term development track including courses and interactive workshops to learn sales strategies ready for immediate field application. The certification elevates your sales team to better sustain top-line revenue and increase sales growth in highly competitive markets.

Interested in Distribution Management Training?

The CIDL also offers a Distribution Manager Development Program:

Dist Mgmt Dev Program Logo

The Distribution Manager Development Program provides an introduction into the financial, operational, and sales disciplines covered comprehensively in the three Leader certification pathways.

Why CIDL?

Our Mission

Our mission is to develop the current and future leaders of independent distribution. Through our comprehensive learning paths, we help leaders develop the competencies, relationships, and experiences to deliver the Independent Leadership Advantage.

Our Vision

We aspire to provide the most valuable development and education programs for independent distributors to compete, win and thrive — today and into the future.

Our Core Value

We believe the independent business model is the best model for distributors. Our in-depth and structured development opportunities provide the pathway for distributors to fully benefit from being independent.

Meet the CIDL Team

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