Develop your solution‑based sales skills.

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The Distributor Sales Leader Program

The Distributor Sales Leader curriculum provides sales professionals with a long-term development track including courses and interactive workshops to learn sales strategies ready for immediate field application. The certification integrates with your internal sales training program and elevates your sales team to better grow top-line revenue in highly competitive markets.

Sales leaders will improve their skills and tactics through instructor-led and self-paced learning, with solution-based sales as the core philosophy throughout the certification program.

The solution-based sales approach focuses on discovering customer needs and developing solutions to deliver on a strong value proposition. We partner with end-user decision makers to build unique industry content for each division’s sales program.

3
Pillars
150 Credit
Certification
Annual
Recertification

Program Details

The Distributor Sales Leader curriculum combines solution-based sales strategies with industry-focused insights into best practices. The curriculum involves three parts:

  • Product (50 credits)
    Introductory Sales Training: Product and Distribution Value Proposition
  • Purpose (50 credits)
    Professional Sales Training: Solution-Based Sales and Customer Decision-Maker Classes
  • Performance – Educate, Equip, Empower (50 credits)
    Industry Specialized Sales Training: Customer Application and Environment Needs Analysis

The 150-credit program can be completed at your own pace, and participants will receive a badge after finishing each knowledge area. The certificate is awarded after achieving all three badges.

The Product Training is a customizable set of online courses designed for self-paced learning, while the Purpose Training and Performance Training are live, instructor-led classes delivered virtually. In-person course options are available - contact us for more information.

The Distributor Sales Leader program is currently available for Industrial & Safety and Safety Network member companies, with the program launching in more AD divisions on a rolling basis.

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Criteria & Investment

The Distributor Sales Leader program is meant for a company’s sales team members looking to improve their skills and grow with an independent distributor. Recommended candidates include:

  • Sales Professionals (Outside Sales, Inside Sales, Customer Service, & Counter Sales)
  • Regional Managers
  • Sales Leaders
  • Anyone who wants to learn more about customer-facing roles (marketing, operations, etc.)

The $7,500 annual company subscription provides your entire team unlimited access and enrollment to the courses provided.

Meet the Distributor Sales Leader Instructors

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Words from Our Participants

  • The sales certification program has been phenomenal. The online format allows our team to be trained and use what they have learned in the field each week. The webinars have been beneficial for everyone in our company. There has been a great deal of learning, generation of leads and increased exposure on all our social media platforms.

    Doug Lara

    President, AGS Safety & Supply

  • I have been to many sales process seminars and classes. This one by far presented the most practical applications.

    Ed Woldman

    Account Manager, Safety Products Inc.

  • I had two sales calls this week where I used my training. I got the customer talking and was able to get more information out of them than I ever had before. It was great! Both meetings lasted an hour and I’m able to be a better partner to them because of the training. Thank you so much for all your help these past eight weeks. This class was a great benefit to me.

    Christine DiStefano

    Territory Manager, Mallory Safety & Supply

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